About

Richard Maldonado

Independent Paid Search Advisor

Hello, my name is Richard Maldonado. I am the founder of Be Seen Today and an independent paid search advisor focused on lead generation.

For more than twenty years, I have helped businesses across a wide range of industries grow through performance driven search advertising.

My focus is simple: generate qualified leads, improve efficiency, and build sustainable growth through thoughtful strategy and hands on management.

20+ Years Managing Search Campaigns Google Ads & Microsoft Ads Specialist Lead Generation Focused
Senior oversight Transparent communication Long term perspective
Professional office environment
Richard with his grandkids

When I'm not helping clients, I love spending time with my grandkids.

Organizations I’ve Had the Privilege to Advise
Vision Source
Behavioral Innovations
Northwest ENT
Texas MedClinic
Platinum Dermatology
D4C Dental
Southern Veterinary Partners
Partnership

A simpler model than large agencies

Clients work directly with an experienced advisor, not through layers of agency structures and account managers, where strategy gets diluted. This approach creates stronger alignment, clearer communication, and more thoughtful performance decisions. My model is intentionally different.

No junior account managers

Strategy, management, and oversight are handled directly rather than delegated through layers of account managers.

Clear communication

Clients always know how programs are performing and why decisions are being made.

Performance focused

Campaigns are optimized around qualified leads and efficient spend rather than vanity metrics.

It has been a wonderful experience working with Richard Maldonado at Be Seen Today. Rich took the time to understand our business and advertising needs.

Randy Sones · Vision Source®
Analytics dashboard
Focus

What I prioritize for clients

  • Qualified lead generation over vanity metrics
  • Clean structure and disciplined optimization
  • Market coverage aligned to your service footprint
  • Reporting that is useful, not overwhelming