⛨
Invalid traffic detection
Suspicious clicks, bots, and unusual traffic patterns are monitored in real time so low quality traffic can be identified before it repeatedly drains budget.
BST AdShield
Protect your advertising budget from invalid traffic.
Bots, click farms, competitors, and other suspicious traffic can quietly drain paid search budgets without generating real opportunities. BST AdShield adds a protection layer to your campaigns so more of your advertising spend reaches real potential customers.
Invalid traffic protection
Competitor click detection
Automated blocking
Included as part of campaign setup.
We typically install BST AdShield on new paid search accounts during setup. It runs quietly in the background and can be removed at any time if you decide you do not want the protection.
✓
BST AdShield
Ad spend protection for Google Ads and Microsoft Ads
✓
Invalid traffic monitoring and suspicious click detection
✓
Bot, click farm, and repeat offender blocking
✓
Competitor click pattern review and automated IP exclusion
✓
Installed as part of campaign setup with the option to remove it anytime
$129/month
per advertising account
✓ Protected by BST AdShield
Pricing is based on typical local and regional campaign volumes. Higher click volumes may require adjusted pricing.
What It Covers
Built to protect lead generation campaigns from avoidable waste.
BST AdShield supports service based, local, and lead generation campaigns where invalid traffic can quietly absorb budget, inflate activity, and make paid search less efficient than it should be.
◈
Automated blocking
BST AdShield helps block repeat offenders and suspicious traffic sources automatically, reducing wasted ad spend and preventing the same invalid traffic from repeatedly clicking your ads.
▣
Cleaner campaign efficiency
By reducing repeated invalid clicks and low quality traffic, BST AdShield helps preserve more of your budget for real searchers and stronger lead potential.
Why It Matters
Why protecting your ad spend matters
BST AdShield helps prevent bots, click farms, competitors, and other invalid traffic from repeatedly clicking your ads and draining your budget. By filtering out suspicious activity, more of your advertising spend goes toward real people actively searching for your services.
Installed for new campaigns, available for existing accounts
New campaigns typically include BST AdShield during setup so protection is active from the start. Existing accounts can also have BST AdShield applied to add the same protection layer to already running campaigns.
Where It Helps
Designed for the campaigns most vulnerable to wasted ad spend.
Local
Service area and regional lead generation campaigns
Search
Google Ads and Microsoft Ads search campaigns
Active campaigns
New campaign launches and already running accounts
Included by default
Installed for new campaign setups and removable anytime
How It Works
How BST AdShield helps protect your campaigns
BST AdShield continuously monitors click activity across your campaigns to identify suspicious traffic patterns and prevent repeated invalid clicks from draining your advertising budget. This protection runs quietly in the background so more of your ad spend reaches real potential customers.
1
Traffic patterns are monitored
Click activity is analyzed to identify unusual patterns, suspicious sources, and repeat offenders that may indicate bot traffic or invalid clicks.
2
Suspicious sources are identified
When patterns suggest invalid traffic, BST AdShield flags those sources so they can be prevented from repeatedly clicking your ads.
3
Repeat offenders are blocked
Problematic sources are automatically blocked so the same invalid traffic cannot continue draining your advertising budget.
Next Step
Protect your campaigns from avoidable ad spend waste
BST AdShield is typically installed during new campaign setups so protection is active from the start. Existing accounts can also have the same protection applied.